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For Global Impact Advocates Should Think Mobile
, Digital Advertising, Mobile, Mobile Apps, Strategic Communications, Advocacy, Asia-Pacific, Digital advertising, Google, Mobile Advertising, Mobile applications, Smartphone, 0With the rapid spread of smartphones worldwide, advocates seeking to make a global impact need a mobile strategy. Even...
Google Knowledge Graph for Advocates
, Dominion Intelligence, Search Engine Marketing, Search Engine Optimization, Strategic Communications, Advocacy, Google, Knowledge Graph, SEO, 0Google raised search to a new level last week with Knowledge Graph – the first generation of the search...
Just-In-Time Advocacy
, Digital Content, Mobile Apps, Social Media, Advocacy, Mobile application development, Pew Research Center, Social media, 0People are weaving mobile technologies into the daily fabric of their lifestyles: checking real time traffic conditions, coordinating spontaneous...
Search Less to Find More?
, Digital Content, Dominion Intelligence, Search Engine Optimization, Social Media, Bing, digital content, Google, Search engine optimization, StumbleUpon, Wired, 0Every so often someone comes up with a new take on digital search that raises fundamental questions about great...
Tablet Owners Are Apt to Go Online While Watching T.V.
, Digital Advertising, Digital Content, Mobile, Mobile Apps, Social Media, Advertising, Digital advertising, Mobile Advertising, Nielsen Company, Social media, Tablet, Television advertising, 0Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view...
Demographics Are Steering Mobile Ad Trends
, Digital Advertising, Digital Content, Mobile, Mobile Apps, Consumer, Demographic trends, Digital divide, Mobile Advertising, Mobile phone, Mobile technology, Pew Internet, Smartphone, 0While technology tells the tale of the digital tools we will use most in the near future, demographics are...
Trust in Mobile Ads, Transactions on the Rise
, Digital Advertising, Mobile, Mobile Apps, Digital, Federal Reserve Board, Mobile Advertising, Mobile device, Nielsen, Nielsen Company, 0People’s trust in mobile technologies is catching up with their passion for owning them. Nearly half of all Americans...
Pinning Down an Audience that Moves 27 Times Per Hour
, Digital Advertising, Digital Content, Opinion Leader Network, Business Insider, Digital native, John Leary, 0How do you capture the attention of an audience that switches media venues 17 – 27 times in sixty...
What Are 835 Million People Doing On Their Smartphones?
, Digital Advertising, Mobile, Mobile Apps, Opinion Leader Network, Social Media, Advertising, Business Insider, Future of Mobile, Opinion Leader Network, 0Are your ad dollars flowing to the media with which your audience is spending most of its time? Probably...