Insights

Take ownership of your owned media

Take ownership of your owned media strategy

September 12, 2012, Digital Content, Dominion Media Network, Advocacy, Advocate relationship management, Content development (web), Digital media, 3

Is Your Owned Media Delivering? Savvy advocacy groups and brands understand that digital communications have revolutionized the art and...

Port City Brewing Company

Port City Brewing Featured at Democratic Convention

September 4, 2012, Dominion Strategies' Friends, Democratic National Convention, Port City Brewing Company, russell gage corporation, Tartan Properties, Walsh Colucci, 0

Congratulations to Bill Butcher and all our friends at Port City Brewing Company who will be featured on Wednesday, September 5th...

Better Campaign Metrics Boost Advocacy Results

August 22, 2012, Advocate Relationship Management, Digital Advertising, Digital Content, DominionConnect, Social Media, Strategic Communications, Advocacy, Advocate relationship management, Digital advocacy, Social media, Target audience, 0

Advocacy groups today have an unprecedented ability to continuously monitor and adjust campaigns in real time to focus and...

Enhanced Fan Targeting for Facebook Pages

August 13, 2012, Advocate Relationship Management, DominionConnect, Social Media, Strategic Communications, Advocacy, Advocate relationship management, Social media marketing, 0

Facebook Pages soon will have the tools to drill down to finely targeted audiences for posts and ads with...

A Spate of Acquisitions Further Elevates the Power and Scope of Salesforce

July 24, 2012, Advocate Relationship Management, Contact Relationship Management, DominionConnect, Social Media, Strategic Communications, Advocate relationship management, BuddyMedia, Force.com, GoInstant, Michael Lazerow, Radian6 Technologies, salesforce, Salesforce.com, Social media marketing, Twitter, 0

Salesforce is revolutionizing the digital marketing industry by combining its award winning cloud-based enterprise data platform with the powerful...

Too many tweets decrease engagement

July 13, 2012, Advocate Relationship Management, Dominion Intelligence, Social Media, Strategic Communications, Advocate relationship management, Engagement, Social media marketing, Strategic communications, 0

Engagement Best Practices, Part III Successful social media engagement requires consistent and regular engagement with fans and followers. But...

Advocacy engagement can be best on days off

July 12, 2012, Advocate Relationship Management, Dominion Intelligence, Social Media, Strategic Communications, Advocate relationship management, Engagement, Social media marketing, Twitter, 0

Engagement Best Practices, Part II The optimal timing of Tweets and Facebook posts varies by industry. A recent report...

Evidence-based Tactics for Twitter

July 11, 2012, Social Media, Strategic Communications, Advocacy, Buddy Media, Digital advocacy, Social media, Twitter, 0

Engagement Best Practices Part I The organic nature of brand amplification on the Twitter platform – highlighted in a...

Amplify the Reach of Your Social Advocacy

June 20, 2012, Advocate Relationship Management, Digital Advertising, Digital Content, DominionConnect, Social Media, Strategic Communications, Amplification, ComScore, Facebook, Return on investment, Social media marketing, 0

If your organization is like most brand marketers, you’ve gathered fans and followers on social media platforms to build...

Engage Digital Natives on Twitter

June 12, 2012, Contact Relationship Management, Dominion Intelligence, DominionConnect, Mobile Apps, Social Media, Advocacy, Digital native, John Leary, salesforce, Social media, Twitter, 0

Twitter is quickly becoming a prime channel of communication among digital natives, Pew Research reports. Almost one-third of Internet...

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