Engagement Best Practices, Part II

The optimal timing of Tweets and Facebook posts varies by industry. A recent report released by Buddy Media included findings on just a few industries – enough to highlight the importance of targeting your audience at the right time for maximum engagement and action. For example, engagement among followers of clothing and fashion brands is 30% higher on weekends; entertainment brands, 23% higher on Sunday and Monday; publishing brands, 20% higher on Saturday but not Sunday. Not surprisingly, sports brand followers engage most when sporting events are on, but also on Mondays when fans exchange insights about the past weekend’s events.

Each audience is different and optimizing advocate engagement requires targeted analytics and experience. Dominion Strategies’ proprietary analytics for advocacy pinpoint the optimal times to engage your advocates and spur action, and our experienced content developers produce results-driven content to achieve your advocacy goals.



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