The benefits of mobile placements for public affairs, political, and premium brand advertisers is becoming increasingly clear. As Dominion Strategies’ Opinion Leader Network(TM) increases mobile placements for clients, the recent IAB study on marketer perspectives on mobile advertising sheds some important light on this emerging area. Below are key slides from the IAB research deck.
Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view...
How do you capture the attention of an audience that switches media venues 17 – 27 times in sixty...
It’s not always the newest or highest-tech solutions that produce success for clients; but sometimes the performance of new...
People’s trust in mobile technologies is catching up with their passion for owning them. Nearly half of all Americans...
If your organization is like most brand marketers, you’ve gathered fans and followers on social media platforms to build...
With the rapid spread of smartphones worldwide, advocates seeking to make a global impact need a mobile strategy. Even...
Having spent the last 20 years finding, understanding, and communicating with opinion leaders, it’s become clear that the traditional...
A striking chart on the history of personal computer unit sales stirred up conversation in January that mobile computing...
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