The benefits of mobile placements for public affairs, political, and premium brand advertisers is becoming increasingly clear. As Dominion Strategies’ Opinion Leader Network(TM) increases mobile placements for clients, the recent IAB study on marketer perspectives on mobile advertising sheds some important light on this emerging area. Below are key slides from the IAB research deck.
Are your ad dollars flowing to the media with which your audience is spending most of its time? Probably...
If your organization is like most brand marketers, you’ve gathered fans and followers on social media platforms to build...
It’s not always the newest or highest-tech solutions that produce success for clients; but sometimes the performance of new...
While technology tells the tale of the digital tools we will use most in the near future, demographics are...
A striking chart on the history of personal computer unit sales stirred up conversation in January that mobile computing...
With the rapid spread of smartphones worldwide, advocates seeking to make a global impact need a mobile strategy. Even...
A viral video is a joy to watch … literally. Three Harvard researchers used infrared eye-tracking and facial expression...
Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view...
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