With the rapid spread of smartphones worldwide, advocates seeking to make a global impact need a mobile strategy. Even...
Archive for category: Mobile
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mobile
Tablet Owners Are Apt to Go Online While Watching T.V.
, Digital Advertising, Digital Content, Mobile, Mobile Apps, Social Media, Advertising, Digital advertising, Mobile Advertising, Nielsen Company, Social media, Tablet, Television advertising, 0Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view...
Demographics Are Steering Mobile Ad Trends
, Digital Advertising, Digital Content, Mobile, Mobile Apps, Consumer, Demographic trends, Digital divide, Mobile Advertising, Mobile phone, Mobile technology, Pew Internet, Smartphone, 0While technology tells the tale of the digital tools we will use most in the near future, demographics are...
Trust in Mobile Ads, Transactions on the Rise
, Digital Advertising, Mobile, Mobile Apps, Digital, Federal Reserve Board, Mobile Advertising, Mobile device, Nielsen, Nielsen Company, 0People’s trust in mobile technologies is catching up with their passion for owning them. Nearly half of all Americans...
What Are 835 Million People Doing On Their Smartphones?
, Digital Advertising, Mobile, Mobile Apps, Opinion Leader Network, Social Media, Advertising, Business Insider, Future of Mobile, Opinion Leader Network, 0Are your ad dollars flowing to the media with which your audience is spending most of its time? Probably...
Mobile Devices and Advocacy
, Mobile, Opinion Leader Network, Search Engine Marketing, Search Engine Optimization, Social Media, Opinion Leader Network, SoLoMo, 0A striking chart on the history of personal computer unit sales stirred up conversation in January that mobile computing...
IAB Study: Marketer Perspectives on Mobile Advertising
, Digital Advertising, Mobile, iab, research, 0The benefits of mobile placements for public affairs, political, and premium brand advertisers is becoming increasingly clear. As Dominion...
Opinion Leaders Continue to Evolve
, Digital Advertising, Mobile, mobile, Opinion Leader Network, Pew Internet Project, 0Having spent the last 20 years finding, understanding, and communicating with opinion leaders, it’s become clear that the traditional...