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Is Your Owned Media Delivering? Savvy advocacy groups and brands understand that digital communications have revolutionized the art and science of communications, giving them powerful new tools to reach and engage advocates directly and to channel their support into effective action. Owned media — the media that organizations create on their own behalf, in house or …

Advocacy groups today have an unprecedented ability to continuously monitor and adjust campaigns in real time to focus and motivate supporters.  This ability stems, not from the simple availability of real-time digital communication tools, but from the ability to dynamically evaluate each advocate engagement and tweak campaign strategies and messaging based on the success or …

Facebook Pages soon will have the tools to drill down to finely targeted audiences for posts and ads with “Page Post Targeting Enhanced”, providing advocacy groups the potential to tailor issue messaging by age, education, location, gender, interests, relationship status, workplace, and more. Not only will advocacy groups be able to target a given audience more …

Engagement Best Practices Part I The organic nature of brand amplification on the Twitter platform – highlighted in a new study from Buddy Media – offers an important tool for advocates seeking to expand the reach of their message. Our research reveals that Twitter is particularly powerful at driving “amplification” for brand messages. In fact, …

Twitter is quickly becoming a prime channel of communication among digital natives, Pew Research reports. Almost one-third of Internet users aged 18 – 24 years are active on Twitter, compared with 15% of all adult Internet users. “Advocates seeking to engage and motivate a young audience need to integrate a Twitter strategy into a full …

With the rapid spread of smartphones worldwide, advocates seeking to make a global impact need a mobile strategy. Even in the Asia-Pacific region (APAC), which lagged the world in smartphone adoption just last year, mobile technologies have proliferated, according to Google’s Our Mobile Planet data. Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each …

Google raised search to a new level last week with Knowledge Graph – the first generation of the search engine to understand and incorporate search for things rather than just words. At Dominion Strategies, we see a stunning opportunity here for advocates to engage more directly when users search on issue-related queries. Knowledge Graph can …

People are weaving mobile technologies into the daily fabric of their lifestyles: checking real time traffic conditions, coordinating spontaneous gatherings of friends, resolving factual disagreements on the spot and more, according to a recent Pew Research report. Dominion Strategies helps clients enable their supporters to use the just-in-time convenience of mobile to advocate for their …