What Are 835 Million People Doing On Their Smartphones?

Are your ad dollars flowing to the media with which your audience is spending most of its time?  Probably not, based on a visual snapshot of The Future of Mobile from Business Insider.


An estimated 835 million people worldwide used smartphones in 2011, BI reports. Granted a lot of that time was spent playing Angry Birds and Words with Friends, engaged time that can be difficult for advertisers to capture. When they aren’t gaming, however, they are interacting on social media, shopping, listening to music, completing financial transactions and consuming ever more content.


Dominion Strategies’ advertising services offers an integrated approach that spans all platforms, combining technology services ‒ such as campaign-tailored mobile apps ‒ with strategically targeted ad placements and result-driven visual creatives.

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