Archive for category: Social Media

social media

Three Reasons to Dislike Too Many Likes

December 9, 2013, Advocate Relationship Management, Digital Content, Social Media, Strategic Communications, Advocacy, Brand management, Facebook, Target audience, too many likes, 0

Too Many Likes Can Hide Your Content from Motivated Fans Savvy communications executives have figured out that garnering lots...

Election Poll

Quants vs. Insiders: And the Winner Is…

November 13, 2012, Advocate Relationship Management, DominionConnect, Opinion Leader Network, Social Media, 113th Congress, 2012 election, Barack Obama, Capitol Hill, Democratic Party (United States), Electoral College, fiscal cliff, justin wilson, Lame duck session, les francis, Mitt Romney, quants vs. insiders, Republican Party (United States), 0

Quants vs. Insiders. If one looks at these two groups in a Venn diagram, there is certainly considerable overlap. ...

Better Campaign Metrics Boost Advocacy Results

August 22, 2012, Advocate Relationship Management, Digital Advertising, Digital Content, DominionConnect, Social Media, Strategic Communications, Advocacy, Advocate relationship management, Digital advocacy, Social media, Target audience, 0

Advocacy groups today have an unprecedented ability to continuously monitor and adjust campaigns in real time to focus and...

Enhanced Fan Targeting for Facebook Pages

August 13, 2012, Advocate Relationship Management, DominionConnect, Social Media, Strategic Communications, Advocacy, Advocate relationship management, Social media marketing, 0

Facebook Pages soon will have the tools to drill down to finely targeted audiences for posts and ads with...

A Spate of Acquisitions Further Elevates the Power and Scope of Salesforce

July 24, 2012, Advocate Relationship Management, Contact Relationship Management, DominionConnect, Social Media, Strategic Communications, Advocate relationship management, BuddyMedia, Force.com, GoInstant, Michael Lazerow, Radian6 Technologies, salesforce, Salesforce.com, Social media marketing, Twitter, 0

Salesforce is revolutionizing the digital marketing industry by combining its award winning cloud-based enterprise data platform with the powerful...

Too many tweets decrease engagement

July 13, 2012, Advocate Relationship Management, Dominion Intelligence, Social Media, Strategic Communications, Advocate relationship management, Engagement, Social media marketing, Strategic communications, 0

Engagement Best Practices, Part III Successful social media engagement requires consistent and regular engagement with fans and followers. But...

Advocacy engagement can be best on days off

July 12, 2012, Advocate Relationship Management, Dominion Intelligence, Social Media, Strategic Communications, Advocate relationship management, Engagement, Social media marketing, Twitter, 0

Engagement Best Practices, Part II The optimal timing of Tweets and Facebook posts varies by industry. A recent report...

Evidence-based Tactics for Twitter

July 11, 2012, Social Media, Strategic Communications, Advocacy, Buddy Media, Digital advocacy, Social media, Twitter, 0

Engagement Best Practices Part I The organic nature of brand amplification on the Twitter platform – highlighted in a...

Amplify the Reach of Your Social Advocacy

June 20, 2012, Advocate Relationship Management, Digital Advertising, Digital Content, DominionConnect, Social Media, Strategic Communications, Amplification, ComScore, Facebook, Return on investment, Social media marketing, 0

If your organization is like most brand marketers, you’ve gathered fans and followers on social media platforms to build...

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