Aggregating, indexing, and sharing the world’s creations is an emerging industry. With Final Cut Express, Garage Band, Photoshop, and other software, it’s never been easier to create and share videos, images, music, and words. One organization views collecting, organizing, and sharing the world’s content as the “alchemy of converting ephemera into artifacts,” and they have a pretty big head start: Archive.org. Fans of the Grateful Dead played a leading role in its early adoption. Archive.org is actually archiving the entire web. Here’s what Dominion Strategies’ first website looked like in 2000.
A Home for Digital Content
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Better Campaign Metrics Boost Advocacy Results
, Advocate Relationship Management, Digital Advertising, Digital Content, DominionConnect, Social Media, Strategic Communications, Advocacy, Advocate relationship management, Digital advocacy, Social media, Target audience, 0
Advocacy groups today have an unprecedented ability to continuously monitor and adjust campaigns in real time to focus and...
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Amplify the Reach of Your Social Advocacy
, Advocate Relationship Management, Digital Advertising, Digital Content, DominionConnect, Social Media, Strategic Communications, Amplification, ComScore, Facebook, Return on investment, Social media marketing, 0
If your organization is like most brand marketers, you’ve gathered fans and followers on social media platforms to build...
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Sherry Delaney Joins Dominion Strategies as Director of Communications
, Digital Content, Dominion Media Network, Firm News, Media Relations, sherry delaney, 0
For more than two decades, Sherry K. Delaney has provided clients with incisive data analysis, high impact communications and...
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Search Less to Find More?
, Digital Content, Dominion Intelligence, Search Engine Optimization, Social Media, Bing, digital content, Google, Search engine optimization, StumbleUpon, Wired, 0
Every so often someone comes up with a new take on digital search that raises fundamental questions about great...
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Three Reasons to Dislike Too Many Likes
, Advocate Relationship Management, Digital Content, Social Media, Strategic Communications, Advocacy, Brand management, Facebook, Target audience, too many likes, 0
Too Many Likes Can Hide Your Content from Motivated Fans Savvy communications executives have figured out that garnering lots...
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“Enormous” Opportunity in Digital News Space
, Digital Content, Dominion Media Network, Media Relations, News agency, PEW Charitable Trust, Pew Research Center, 0
“The online news audience is enormous,” says The Pew Research Center in The State of the News Media 2012....
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Demographics Are Steering Mobile Ad Trends
, Digital Advertising, Digital Content, Mobile, Mobile Apps, Consumer, Demographic trends, Digital divide, Mobile Advertising, Mobile phone, Mobile technology, Pew Internet, Smartphone, 0
While technology tells the tale of the digital tools we will use most in the near future, demographics are...
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Just-In-Time Advocacy
, Digital Content, Mobile Apps, Social Media, Advocacy, Mobile application development, Pew Research Center, Social media, 0
People are weaving mobile technologies into the daily fabric of their lifestyles: checking real time traffic conditions, coordinating spontaneous...