Aggregating, indexing, and sharing the world’s creations is an emerging industry. With Final Cut Express, Garage Band, Photoshop, and other software, it’s never been easier to create and share videos, images, music, and words. One organization views collecting, organizing, and sharing the world’s content as the “alchemy of converting ephemera into artifacts,” and they have a pretty big head start: Archive.org. Fans of the Grateful Dead played a leading role in its early adoption. Archive.org is actually archiving the entire web. Here’s what Dominion Strategies’ first website looked like in 2000.
A Home for Digital Content
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Better Campaign Metrics Boost Advocacy Results
, Advocate Relationship Management, Digital Advertising, Digital Content, DominionConnect, Social Media, Strategic Communications, Advocacy, Advocate relationship management, Digital advocacy, Social media, Target audience, 0
Advocacy groups today have an unprecedented ability to continuously monitor and adjust campaigns in real time to focus and...
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Search Less to Find More?
, Digital Content, Dominion Intelligence, Search Engine Optimization, Social Media, Bing, digital content, Google, Search engine optimization, StumbleUpon, Wired, 0
Every so often someone comes up with a new take on digital search that raises fundamental questions about great...
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Pinning Down an Audience that Moves 27 Times Per Hour
, Digital Advertising, Digital Content, Opinion Leader Network, Business Insider, Digital native, John Leary, 0
How do you capture the attention of an audience that switches media venues 17 – 27 times in sixty...
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Tablet Owners Are Apt to Go Online While Watching T.V.
, Digital Advertising, Digital Content, Mobile, Mobile Apps, Social Media, Advertising, Digital advertising, Mobile Advertising, Nielsen Company, Social media, Tablet, Television advertising, 0
Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view...
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Demographics Are Steering Mobile Ad Trends
, Digital Advertising, Digital Content, Mobile, Mobile Apps, Consumer, Demographic trends, Digital divide, Mobile Advertising, Mobile phone, Mobile technology, Pew Internet, Smartphone, 0
While technology tells the tale of the digital tools we will use most in the near future, demographics are...
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High Quality Content for SEO
, Digital Content, Search Engine Optimization, Algorithm, Google, Google Panda, PageRank, search engine, Search engine optimization, 0
According to Google, “high quality content is content that you can send to your child to learn something.” By...
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Three Reasons to Dislike Too Many Likes
, Advocate Relationship Management, Digital Content, Social Media, Strategic Communications, Advocacy, Brand management, Facebook, Target audience, too many likes, 0
Too Many Likes Can Hide Your Content from Motivated Fans Savvy communications executives have figured out that garnering lots...
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“Enormous” Opportunity in Digital News Space
, Digital Content, Dominion Media Network, Media Relations, News agency, PEW Charitable Trust, Pew Research Center, 0
“The online news audience is enormous,” says The Pew Research Center in The State of the News Media 2012....