Archives

It’s not always the newest or highest-tech solutions that produce success for clients; but sometimes the performance of new tools live up to the industry buzz. Change.org has revolutionized the way people channel their voices to produce real change with its petition platform. With a long history of leveraging new technologies to win public affairs campaigns, Dominion …

Advocacy groups today have an unprecedented ability to continuously monitor and adjust campaigns in real time to focus and motivate supporters.  This ability stems, not from the simple availability of real-time digital communication tools, but from the ability to dynamically evaluate each advocate engagement and tweak campaign strategies and messaging based on the success or …

Facebook Pages soon will have the tools to drill down to finely targeted audiences for posts and ads with “Page Post Targeting Enhanced”, providing advocacy groups the potential to tailor issue messaging by age, education, location, gender, interests, relationship status, workplace, and more. Not only will advocacy groups be able to target a given audience more …

Salesforce is revolutionizing the digital marketing industry by combining its award winning cloud-based enterprise data platform with the powerful social media analytics and branding assets of Radian6 and BuddyMedia and GoInstant’s new interactive web-browsing technology. With these most recent buys among a long stream of other acquisitions, Salesforce customers will be able to manage the …

Engagement Best Practices, Part III Successful social media engagement requires consistent and regular engagement with fans and followers. But don’t overdo it. There is an inverse relationship between tweet frequency and engagement. Tweet more on high-engagement days but not more than 4 times per day for maximum engagement, as illustrated by the following graphic from …

Engagement Best Practices, Part II The optimal timing of Tweets and Facebook posts varies by industry. A recent report released by Buddy Media included findings on just a few industries – enough to highlight the importance of targeting your audience at the right time for maximum engagement and action. For example, engagement among followers of …

Engagement Best Practices Part I The organic nature of brand amplification on the Twitter platform – highlighted in a new study from Buddy Media – offers an important tool for advocates seeking to expand the reach of their message. Our research reveals that Twitter is particularly powerful at driving “amplification” for brand messages. In fact, …

If your organization is like most brand marketers, you’ve gathered fans and followers on social media platforms to build support for your organization or issue. That’s a great start, but do you really understand how to convert those relationships into action? ComScore and Facebook teamed up to develop some hard-data case studies of the amplification …

Providing high-quality, results-driven content is the best way to get noticed online for sure, but even the most compelling content may be ignored if you share it at the wrong time. Link-shortening service bit.ly recently compiled some enlightening data on the peaks and lulls for link clicks on different social media platforms. Optimal post times are …

With the rapid spread of smartphones worldwide, advocates seeking to make a global impact need a mobile strategy. Even in the Asia-Pacific region (APAC), which lagged the world in smartphone adoption just last year, mobile technologies have proliferated, according to Google’s Our Mobile Planet data. Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each …