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Twitter is quickly becoming a prime channel of communication among digital natives, Pew Research reports. Almost one-third of Internet users aged 18 – 24 years are active on Twitter, compared with 15% of all adult Internet users. “Advocates seeking to engage and motivate a young audience need to integrate a Twitter strategy into a full …

With the rapid spread of smartphones worldwide, advocates seeking to make a global impact need a mobile strategy. Even in the Asia-Pacific region (APAC), which lagged the world in smartphone adoption just last year, mobile technologies have proliferated, according to Google’s Our Mobile Planet data. Today, Australia, U.K., Sweden, Norway, Saudi Arabia and UAE each …

People are weaving mobile technologies into the daily fabric of their lifestyles: checking real time traffic conditions, coordinating spontaneous gatherings of friends, resolving factual disagreements on the spot and more, according to a recent Pew Research report. Dominion Strategies helps clients enable their supporters to use the just-in-time convenience of mobile to advocate for their …

Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view your digital advertising while engaged in any of the following activities that survey respondents told Nielsen they did on a tablet while watching a television program:   Not only are mobile technologies changing the way people …

While technology tells the tale of the digital tools we will use most in the near future, demographics are dictating by whom and how those tools will be used. The entire world is going mobile, and doing so quickly. Growth in sales of smartphones and tablets outstripped PC sales for the first time this year. …

People’s trust in mobile technologies is catching up with their passion for owning them. Nearly half of all Americans own a smartphone, according to the Nielsen Company. While trust in mobile and online ads remains lower than trust for traditional advertising, confidence in digital advertising is growing while that of traditional advertising is falling, Nielsen …

Are your ad dollars flowing to the media with which your audience is spending most of its time?  Probably not, based on a visual snapshot of The Future of Mobile from Business Insider. An estimated 835 million people worldwide used smartphones in 2011, BI reports. Granted a lot of that time was spent playing Angry …