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Archive for category: Digital Advertising
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digital advertising
Joy and Surprise Turn Video Ads Viral
, Digital Advertising, Video, harvard business review, viral video, 0A viral video is a joy to watch … literally. Three Harvard researchers used infrared eye-tracking and facial expression...
Mobile Devices and Advocacy
, Mobile, Opinion Leader Network, Search Engine Marketing, Search Engine Optimization, Social Media, Opinion Leader Network, SoLoMo, 0A striking chart on the history of personal computer unit sales stirred up conversation in January that mobile computing...
IAB Study: Marketer Perspectives on Mobile Advertising
, Digital Advertising, Mobile, iab, research, 0The benefits of mobile placements for public affairs, political, and premium brand advertisers is becoming increasingly clear. As Dominion...
Opinion Leaders Continue to Evolve
, Digital Advertising, Mobile, mobile, Opinion Leader Network, Pew Internet Project, 0Having spent the last 20 years finding, understanding, and communicating with opinion leaders, it’s become clear that the traditional...