How do you capture the attention of an audience that switches media venues 17 – 27 times in sixty...
What Are 835 Million People Doing On Their Smartphones?
, Digital Advertising, Mobile, Mobile Apps, Opinion Leader Network, Social Media, Advertising, Business Insider, Future of Mobile, Opinion Leader Network, 0Are your ad dollars flowing to the media with which your audience is spending most of its time? Probably...
Joy and Surprise Turn Video Ads Viral
, Digital Advertising, Video, harvard business review, viral video, 0A viral video is a joy to watch … literally. Three Harvard researchers used infrared eye-tracking and facial expression...
“Enormous” Opportunity in Digital News Space
, Digital Content, Dominion Media Network, Media Relations, News agency, PEW Charitable Trust, Pew Research Center, 0“The online news audience is enormous,” says The Pew Research Center in The State of the News Media 2012....
Sherry Delaney Joins Dominion Strategies as Director of Communications
, Digital Content, Dominion Media Network, Firm News, Media Relations, sherry delaney, 0For more than two decades, Sherry K. Delaney has provided clients with incisive data analysis, high impact communications and...
Mobile Devices and Advocacy
, Mobile, Opinion Leader Network, Search Engine Marketing, Search Engine Optimization, Social Media, Opinion Leader Network, SoLoMo, 0A striking chart on the history of personal computer unit sales stirred up conversation in January that mobile computing...
High Quality Content for SEO
, Digital Content, Search Engine Optimization, Algorithm, Google, Google Panda, PageRank, search engine, Search engine optimization, 0According to Google, “high quality content is content that you can send to your child to learn something.” By...