Are your ad dollars flowing to the media with which your audience is spending most of its time? Probably not, based on a visual snapshot of The Future of Mobile from Business Insider. An estimated 835 million people worldwide used smartphones in 2011, BI reports. Granted a lot of that time was spent playing Angry …
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A striking chart on the history of personal computer unit sales stirred up conversation in January that mobile computing is the harbinger of death for the PC. What struck us at Dominion Strategies, however, were its implications for Social, Local, Mobile (SoLoMo) search and marketing in the public affairs space. The number of people carrying …
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Having spent the last 20 years finding, understanding, and communicating with opinion leaders, it’s become clear that the traditional definition of “opinion leader” has undergone a significant transformation. With the development of a more diverse and fractured media environment, opinion leaders have been increasingly establishing themselves in niche areas with a growing level of influence …
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