Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view your digital advertising while engaged in any of the following activities that survey respondents told Nielsen they did on a tablet while watching a television program:
Not only are mobile technologies changing the way people access information, they are changing the way people interact with traditional media. Successful advertising strategies need to reach across multiple platforms and media with a consistent and engaging message.
Dominion Strategies’ advertising services offers an integrated approach that spans all platforms, combining technology services ‒ such as campaign-tailored mobile apps ‒ with strategically targeted ad placements and result-driven visual creatives.
