Twitter is quickly becoming a prime channel of communication among digital natives, Pew Research reports. Almost one-third of Internet users aged 18 – 24 years are active on Twitter, compared with 15% of all adult Internet users.
“Advocates seeking to engage and motivate a young audience need to integrate a Twitter strategy into a full menu of communications channels,” says John Leary, managing partner of Dominion Strategies. “Successfully managing a sophisticated advocacy campaign across multiple digital and traditional channels requires an equally sophisticated advocacy relationship management tool.”
Dominionconnect™ is the first Advocate Relationship Management (ARM) solution specifically designed with the unique needs of advocacy organizations in mind. Dominion Strategies has tailored the world’s leading cloud-based contact relationship management system, Salesforce™, to the special needs of advocates and advocacy organizations. Backed by the experience of Dominion Strategies and the power of Dominion Intelligence™, Dominionconnect™ has the ability to unify your organizational data, communications, and fundraising on a single, collaborative platform. With Dominionconnect™, organizations are able to focus on key performance indicators (KPIs) while motivating supporters to action.