For Maximum Engagement, Timing Matters

Providing high-quality, results-driven content is the best way to get noticed online for sure, but even the most compelling content may be ignored if you share it at the wrong time. Link-shortening service bit.ly recently compiled some enlightening data on the peaks and lulls for link clicks on different social media platforms.

Optimal post times are not at peak user traffic times. A key social media strategy is to post engaging links at a time when they will be seen but not lost in the volume of peak user traffic. The bit.ly data also represent averages of all users across the platforms they tracked. The online habits of your target audience may vary and knowing their habits requires analytics tailored to your organization. Dominion Strategies drives results with strategic communications services that are founded on tailored analytics through Dominion IntelligenceTM, targeting the right audience at the right time to achieve your organizational goals.

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