Dominion Insights

It’s not always the newest or highest-tech solutions that produce success for clients; but sometimes the performance of new tools live up to the industry buzz. Change.org has revolutionized the way people channel their voices to produce real change with its petition platform. With a long history of leveraging new technologies to win public affairs campaigns, Dominion …

Quants vs. Insiders. If one looks at these two groups in a Venn diagram, there is certainly considerable overlap.  But in the weeks leading up to the election, there appeared to be a chasm developing between pundits and many Washington “Insiders” on one side and those “election quants” who developed sophisticated statistical models of the …

While we focus on the closing days of the 2012 elections, advocacy groups in Washington, DC are engaged in the biennial debate about what will be included in the anticipated “lame duck” session of Congress.  Unlike the typical election year, however, Congress faces a December 31 deadline for coming up with a substitute for the …

Is Your Owned Media Delivering? Savvy advocacy groups and brands understand that digital communications have revolutionized the art and science of communications, giving them powerful new tools to reach and engage advocates directly and to channel their support into effective action. Owned media — the media that organizations create on their own behalf, in house or …

Congratulations to Bill Butcher and all our friends at Port City Brewing Company who will be featured on Wednesday, September 5th at the Democratic National Convention in Charlotte, NC. UPDATE:  Here’s the speech:  

Advocacy groups today have an unprecedented ability to continuously monitor and adjust campaigns in real time to focus and motivate supporters.  This ability stems, not from the simple availability of real-time digital communication tools, but from the ability to dynamically evaluate each advocate engagement and tweak campaign strategies and messaging based on the success or …

Facebook Pages soon will have the tools to drill down to finely targeted audiences for posts and ads with “Page Post Targeting Enhanced”, providing advocacy groups the potential to tailor issue messaging by age, education, location, gender, interests, relationship status, workplace, and more. Not only will advocacy groups be able to target a given audience more …

Salesforce is revolutionizing the digital marketing industry by combining its award winning cloud-based enterprise data platform with the powerful social media analytics and branding assets of Radian6 and BuddyMedia and GoInstant’s new interactive web-browsing technology. With these most recent buys among a long stream of other acquisitions, Salesforce customers will be able to manage the …

Engagement Best Practices, Part III Successful social media engagement requires consistent and regular engagement with fans and followers. But don’t overdo it. There is an inverse relationship between tweet frequency and engagement. Tweet more on high-engagement days but not more than 4 times per day for maximum engagement, as illustrated by the following graphic from …

Engagement Best Practices, Part II The optimal timing of Tweets and Facebook posts varies by industry. A recent report released by Buddy Media included findings on just a few industries – enough to highlight the importance of targeting your audience at the right time for maximum engagement and action. For example, engagement among followers of …