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While we focus on the closing days of the 2012 elections, advocacy groups in Washington, DC are engaged in the biennial debate about what will be included in the anticipated “lame duck” session of Congress.  Unlike the typical election year, however, Congress faces a December 31 deadline for coming up with a substitute for the …

Engagement Best Practices, Part III Successful social media engagement requires consistent and regular engagement with fans and followers. But don’t overdo it. There is an inverse relationship between tweet frequency and engagement. Tweet more on high-engagement days but not more than 4 times per day for maximum engagement, as illustrated by the following graphic from …

Engagement Best Practices, Part II The optimal timing of Tweets and Facebook posts varies by industry. A recent report released by Buddy Media included findings on just a few industries – enough to highlight the importance of targeting your audience at the right time for maximum engagement and action. For example, engagement among followers of …

Twitter is quickly becoming a prime channel of communication among digital natives, Pew Research reports. Almost one-third of Internet users aged 18 – 24 years are active on Twitter, compared with 15% of all adult Internet users. “Advocates seeking to engage and motivate a young audience need to integrate a Twitter strategy into a full …

Providing high-quality, results-driven content is the best way to get noticed online for sure, but even the most compelling content may be ignored if you share it at the wrong time. Link-shortening service bit.ly recently compiled some enlightening data on the peaks and lulls for link clicks on different social media platforms. Optimal post times are …

Google raised search to a new level last week with Knowledge Graph – the first generation of the search engine to understand and incorporate search for things rather than just words. At Dominion Strategies, we see a stunning opportunity here for advocates to engage more directly when users search on issue-related queries. Knowledge Graph can …

Every so often someone comes up with a new take on digital search that raises fundamental questions about great resources people might be missing based on the way search results are generated by the most popular search engines. Wired’s Webmonkey blog reported on just such an idea last week: Million Short will shave off the …