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Still thinking about television advertising and digital advertising as if they are unconnected? Think again. Many tablet users may view your digital advertising while engaged in any of the following activities that survey respondents told Nielsen they did on a tablet while watching a television program:   Not only are mobile technologies changing the way people …

People’s trust in mobile technologies is catching up with their passion for owning them. Nearly half of all Americans own a smartphone, according to the Nielsen Company. While trust in mobile and online ads remains lower than trust for traditional advertising, confidence in digital advertising is growing while that of traditional advertising is falling, Nielsen …