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If your organization is like most brand marketers, you’ve gathered fans and followers on social media platforms to build support for your organization or issue. That’s a great start, but do you really understand how to convert those relationships into action? ComScore and Facebook teamed up to develop some hard-data case studies of the amplification …

Providing high-quality, results-driven content is the best way to get noticed online for sure, but even the most compelling content may be ignored if you share it at the wrong time. Link-shortening service bit.ly recently compiled some enlightening data on the peaks and lulls for link clicks on different social media platforms. Optimal post times are …

  Facebook’s EdgeRank and Google’s algorithms have many implications for how businesses, non-profits, and citizens share and receive information. “News Feed Optimization” will soon become just as important as search engine optimization for most organizations.  This TED talk with Eli Pariser points to the need to understand “filter bubbles.”