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Salesforce is revolutionizing the digital marketing industry by combining its award winning cloud-based enterprise data platform with the powerful social media analytics and branding assets of Radian6 and BuddyMedia and GoInstant’s new interactive web-browsing technology. With these most recent buys among a long stream of other acquisitions, Salesforce customers will be able to manage the …

Twitter is quickly becoming a prime channel of communication among digital natives, Pew Research reports. Almost one-third of Internet users aged 18 – 24 years are active on Twitter, compared with 15% of all adult Internet users. “Advocates seeking to engage and motivate a young audience need to integrate a Twitter strategy into a full …