When the country’s leading natural poultry producers were facing a situation where their competitors nearly literally had their thumb on the competitive scale they turned to the partners of Dominion Strategies. Through some tricky lobbying tactics, the two largest U.S. poultry producers were injecting their chicken with up to 20% water and carrageenen, and calling it “natural.” We raised awareness of this injustice through targeted online advertising and earned media, producing a consumer outcry to the US Department of Justice.