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Twitter is quickly becoming a prime channel of communication among digital natives, Pew Research reports. Almost one-third of Internet users aged 18 – 24 years are active on Twitter, compared with 15% of all adult Internet users. “Advocates seeking to engage and motivate a young audience need to integrate a Twitter strategy into a full …

How do you capture the attention of an audience that switches media venues 17 – 27 times in sixty minutes?  Engage them creatively and consistently across multiple platforms. Young ‘digital natives’ who grew up with digital technologies averaged 27 venue changes per non-working hour of digital activity, according to a preliminary study commissioned by Time …