The fundamentals of effective communication remain constant across media. Whether on the web, in email, direct mail, social media, television, or print, communications should be clear and uncluttered. The central wisdom contained in dog-eared copies of Strunk & White’s The Elements of Style still apply: form follows function. That’s why our cross-platform communications strategies leverage the assets of each medium and never lose sight of the central goal of each effort we undertake: clear, compelling communication that inspires engagement and action.
Website Development (& Hosting)
Dominion Strategies only employs open source web architectures and we extend our “best of breed” approach to web development to leverage leading social media platforms and contact relationship management (CRM) solutions. Our clients’ websites are typically the central hub of their communications strategy, and while they’re pretty to look at, they’re also optimized by detailed Google Analytics and Dominion Intelligence performance metrics to ensure they’re effective at achieving our clients’ objectives.
Video Development
Dominion Strategies understands that no medium can convey context and subtlety better than video. That’s why whether we’re shooting on a Flip, Red, or anything in between, we produce video that gets noticed and shared. Once the sole province of organizations with huge budgets, Dominion Strategies writes, directs, and produces videos for clients and screens of all sizes. Regardless of whether we’re producing video for a screen measured in centimeters or meters, we optimize creative to connect with both the left and right side of a viewer’s brain causing them to think and feel our clients’ perspectives.
Blog Development
For some the term “Blog” conjures a vision of an overweight twenty-something sitting in his pajamas ranting about politics or his social life. Dominion Strategies clients understand that a web log or “blog” is merely a newsfeed – another channel for sharing information that is machine readable (i.e. searchable and able to be indexed by category or topic). Dominion Strategies helps clients with developing a strategy for engaging targeted audiences with compelling text and video content. Such content helps with search engine optimization and ensures a company or non-profit’s perspective is heard and understood by relevant audiences.
Firmly rooted in the digital domain, Dominion Strategies understands the changing nature of printed words and images. Our commitment to delivering consistently superior results for our clients means we must reach opinion leaders and policy makers when and where they access news and information. Whether through direct mail, transit placards, or highway billboards, Dominion Strategies maintains an in-house state-of-the-art digital printing press to deliver impactful, full color print pieces that move targeted audiences.
Editorial Calendar Development
Many organizations don’t lack compelling content to share with their audience(s). But many do have difficulty organizing that content – news, quarterly performance results, advocacy alerts, fundraising appeals, expressions of gratitude – into a coherent schedule and context that anticipates critical time frames and maintains audience engagement. Dominion Strategies helps clients translate their long-term priorities into three, six and twelve month windows and assists with developing content that is optimized for engagement and results. It’s essentially a story arc. And our experienced and award-winning writers know how to create ones that capture and maintain interest.
Social Media Monitoring & Strategy
Separating the signal from the noise of online conversations about your organization or brand has never been more difficult. That’s why we created Dominion IntelligenceTM. We separate meaningful, relevant discussions about your organization, issue, or brand from the background noise and present them in a way that is actionable. Using a proprietary algorithm that factors in an organization’s online presence, outreach efforts, and relevant and meaningful discussions across all media provides clients with a powerful tool to not just listen, but understand… and engage. Commercially available tools provide countless data points. Leveraging these data points in a way that positively affects your organization’s ability to achieve its mission or sell its products or services is what Dominion IntelligenceTM delivers. A step beyond analytics, metrics, and insights to intelligence. Dominion IntelligenceTM.