At Dominion Strategies we understand that the paradigm of “old media” and “new media” no longer exists. While the technologies and platforms differ, and content has become far more fractured, the basic tenets of engagement still apply. The key remains authenticity and authority. Our clients have a unique perspective on the discussions taking place around their issue, products, or brand. We ensure that these perspectives are heard and understood in the correct places. First, we separate the signal from the noise – focusing on conversations that really matter to our clients’ mission or bottom line. Next, we ensure that our clients don’t just hear, but understand the tone, tenor, and substance of relevant conversations. Finally, we help our clients engage in a meaningful way in these conversations so that audiences receive their message and are able to act on it.