When stakes are at their highest, clients turn to Dominion Strategies to assist with developing, refining, and executing communications plans to avert an escalating crisis and/or generate support for an issue. While media channels continue to multiply and fracture, our team of partners and senior advisors are adept at identifying and working with these outlets. From large international dailies to influential industry-specific blogs, our approach is informed by time-tested strategies and in-depth opinion research. By leveraging a cross-media approach that includes one-on-one contact with bloggers and reporters, search engine marketing (SEM), search engine optimization (SEO), and highly focused placements on the Opinion Leader Network®, we provide a 360-degree issue surround that produces results efficiently and effectively.
For our existing clients we ensure that the necessary contingency plans are in place by preparing for potential challenges before they happen.