Whether measured in pixels or feet, kilobytes or gigabytes, client advertising developed at Dominion Strategies consistently breaks through the torrent of messages and media voices that inundate opinion leaders and policymakers everyday. Our team began their careers working beside those who created the issue advocacy genre. We apply these time-tested methods and wisdom to the first truly cross-media approach to issue advertising. That’s why we created the Opinion Leader Network ™, the first advertising network optimized specifically for public affairs, issue advocacy, and premium brand advertising.
Search Engine Marketing (SEM)
Reaching narrowly targeted audiences when they’re looking for information related to your product, service, or issue often delivers the best return on investment for clients. That’s why SEM is a cornerstone of many Dominion Strategies advertising campaigns. As experts on the Google and Bing platforms, Dominion Strategies is a certified Google AdWords partner and Microsoft AdCenter partner.
No medium can convey context and subtlety better than video. That’s why clients turn to Dominion Strategies for assistance with video development. Whether we’re shooting on a Flip, Red, or anything in between, we produce video that gets noticed and shared. Once the sole province of organizations with huge budgets, Dominion Strategies writes, directs, and produces videos for clients and screens of all sizes. Regardless of whether we’re producing video for a screen measured in centimeters or meters, we employ creative that connects with both the left and right side of a viewer’s brain causing them to think and feel our clients’ perspectives. As natives of the digital era, we ensure that all video we produce is optimized for the device upon which it’s viewed.