Every so often someone comes up with a new take on digital search that raises fundamental questions about great resources people might be missing based on the way search results are generated by the most popular search engines. Wired’s Webmonkey blog reported on just such an idea last week: Million Short will shave off the top million websites and then search the rest. The concept falls between the filtering and curation of Google or Bing and the more random approach of StumbleUpon. Webmonkey aptly calls it a “discovery engine.”
There is a lot of junk out there in the ether. Making sense of such vast quantities of information requires some type of filtering and curation. The very fact that the top search engines tend to generate similar results is a testament to our ability as a logical and thinking Internet community to come to a reasonable consensus as to what constitutes a reliable resource. There are lots of high quality sites, however, that are difficult to find because they are too specialized, too small or don’t understand how to better organize their sites for searchability. Organizations need to think strategically about how their target audiences can best find them in the vast digital sea. While successful search optimization does require a certain amount of sophisticated technical savvy, the central focus should be on strategic, high-quality content, and results-driven audience engagement. Dominion Strategies offers a full range of strategic communications solutions. Backed by the technology solutions of Dominion Intelligence™, Dominion Strategies delivers the full strategic package needed to raise your organization’s visibility, engage your organization’s audience and spur them to action to achieve your organizational goals.