Knowledge Graph can help you make some unexpected discoveries. You might learn a new fact or new connection that prompts a whole new line of inquiry.

- The Official Google Blog, May 16, 2012

Knowledge Graph will group like objects, giving searchers a variety of topical choices to fit a given query. The query ‘taj mahal’ could refer to a monument, a Grammy-Award winning singer, a casino in Atlantic City or any number of local restaurants. Knowledge Graph sorts these possible meanings and offers a single-click option to narrow results to the intended meaning for ‘taj mahal’.

For advocates, each “unexpected discovery” creates an opportunity to be heard by potential new supporters, to be discovered by would-be supporters who don’t know your organization, or to change the mind of an opponent by exposing him/her to different information. Dominion Strategies offers a full range of strategic communications services, raising your online visibility by combining the technical expertise of Dominion Intelligence™ with high-quality, results-driven content development.

Each day offers many moments of opportunity for advocates to engage current and potential supporters. Tapping into the immediacy of mobile technology gives advocates ready access to more of those moments. Dominion Strategies offers a range of technology solutions, including campaign-tailored mobile applications, to optimize your organization’s ability to engage, spur action and achieve results.

There is a lot of junk out there in the ether. Making sense of such vast quantities of information requires some type of filtering and curation. The very fact that the top search engines tend to generate similar results is a testament to our ability as a logical and thinking Internet community to come to a reasonable consensus as to what constitutes a reliable resource. There are lots of high quality sites, however, that are difficult to find because they are too specialized, too small or don’t understand how to better organize their sites for searchability. Organizations need to think strategically about how their target audiences can best find them in the vast digital sea. While successful search optimization does require a certain amount of sophisticated technical savvy, the central focus should be on strategic, high-quality content, and results-driven audience engagement. Dominion Strategies offers a full range of strategic communications solutions. Backed by the technology solutions of Dominion Intelligence™, Dominion Strategies delivers the full strategic package needed to raise your organization’s visibility, engage your organization’s audience and spur them to action to achieve your organizational goals.

Not only are mobile technologies changing the way people access information, they are changing the way people interact with traditional media. Successful advertising strategies need to reach across multiple platforms and media with a consistent and engaging message.

Dominion Strategies’ advertising services offers an integrated approach that spans all platforms, combining technology services ‒ such as campaign-tailored mobile apps ‒ with strategically targeted ad placements and result-driven visual creatives.

The entire world is going mobile, and doing so quickly. Growth in sales of smartphones and tablets outstripped PC sales for the first time this year.  Developing countries have invested in mobile accessibility as a more efficient and lower cost alternative to the extensively hard-wired infrastructure upon which PC’s rely. A group of recent studies show key trends in mobile Internet use by age group and income that are reshaping the advertising landscape.

• Smartphone Penetration by Age and Income, Nielsen: Smartphones now account for half of all mobile phones and dominate new phone purchases. Smartphone penetration is greater the younger the user, but higher income users are more likely to own smartphones regardless of age.

• Smartphones are Closing the Socioeconomic Digital Divide, Pew Internet: “Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of internet access.”

• Digitally Connected Consumers Switch Media 17-27 Times an Hour, Time Warner/Innerscope Research:  Consumers in their 20′s with ready access to multiple digital platforms switch media venues 27 times per non-working hour on average, compared with 17 time per hour for older age groups.

• Consumers and Mobile Financial Services, Federal Reserve Board: “The prevalence of mobile phone access among minorities, low-income individuals, and younger generations creates the possibility of using mobile technology to expand financial inclusion to previously underserved populations.”

These trends are great news both for organizations seeking to reach the broadest possible audience and for those looking to narrowly target groups. There are ever more people to reach via mobile advertising strategies and mobile technologies create unique opportunities for targeted advertising by location or demographic.

Dominion Strategies’ advertising services offers an integrated approach that spans all platforms, combining technology services ‒ such as HTML5, responsive designed, campaign-tailored mobile apps ‒ with strategically targeted ad placements and result-driven visual creatives.

People’s trust in mobile technologies is catching up with their passion for owning them.

Nearly half of all Americans own a smartphone, according to the Nielsen Company. While trust in mobile and online ads remains lower than trust for traditional advertising, confidence in digital advertising is growing while that of traditional advertising is falling, Nielsen finds in Global Trust in Advertising and Brand Messages

“The growth in trust for online search and display ads over the past four years should give marketers increased confidence in putting more of their ad dollars into this medium.”

– Randall Beard, global head, Advertiser Solutions at Nielsen.

The Federal Reserve Board offers further proof of people’s growing trust in digital formats in Consumers and Mobile Financial Services: “Mobile devices have increasingly become tools that consumers use for banking, payments, budgeting, and shopping.” Both the Nielsen and FRB studies point to the greater faith people place in personal referrals and known brands and organizations. New technologies, however, have made it easier to target narrow audiences and build new relationships by capitalizing on data gleaned from existing relationships, effectively blurring the distinction between earned and owned media. Successful brand advertisers and advocates will capitalize on these technologies to engage targeted digital communities and leverage into action the trust these relationships bring.

Dominion Strategies’ advertising servicesoffers an integrated approach that spans all platforms, combining technology services ‒ such as campaign-tailored mobile apps ‒ with strategically targeted ad placements and results-driven visual creatives.

An estimated 835 million people worldwide used smartphones in 2011, BI reports. Granted a lot of that time was spent playing Angry Birds and Words with Friends, engaged time that can be difficult for advertisers to capture. When they aren’t gaming, however, they are interacting on social media, shopping, listening to music, completing financial transactions and consuming ever more content.

Dominion Strategies’ advertising services offers an integrated approach that spans all platforms, combining technology services ‒ such as campaign-tailored mobile apps ‒ with strategically targeted ad placements and result-driven visual creatives.

Online video advertising is exploding and it’s no wonder. The power and reach of a successful video campaign – even if it doesn’t go viral – is too compelling for organizations to ignore.  According to comScore data, online views of video ads doubled to 7.5 billion in February from a year earlier.

“We found that keeping viewers involved depends in large part on two emotions: joy and surprise,” explains Thales Teixeira, assistant professor of marketing at Harvard Business School and co-author of The New Science of Viral Ads, Harvard Business Review. “To maximize viewership, it’s important to generate at least one of these responses early on.”

The study isolated three challenges that successful videos must overcome:

1. Overly prominent branding ‒ While viewers tend to focus on logos, as well as actors’ faces and eyes, they have an unconscious aversion to being persuaded. They are more likely to stop watching a video with overly prominent branding. Instead, branding should be subtly embedded into the visual narrative.

2. People get bored quickly ‒ Videos that quickly elicited joyful or surprised reactions from viewers were more likely to be watched. Their interest must be captured within seconds.

3. Even interested viewers stop watching after a while ‒ Once drawn in by an experience of joy or surprise, viewers craved more stimulation. The most successful videos generated intermittent emotional highs combined with brief emotionally quiet periods, alternating tension and relief in the storytelling fashion of a movie.

Dominion Strategies offers a full range of visual creative services, taking a “best of breed” approach to our talent development so that we can provide our clients with high-quality creative services that bring results.