Dominion Insights

A striking chart on the history of personal computer unit sales stirred up conversation in January that mobile computing is the harbinger of death for the PC. What struck us at Dominion Strategies, however, were its implications for Social, Local, Mobile (SoLoMo) search and marketing in the public affairs space. The number of people carrying …

  According to Google, “high quality content is content that you can send to your child to learn something.” By raising standards for producers and driving progress in terms of content quality, Google Panda, Google’s current search results ranking algorithm, will increase the quality expectations of users over time.    

Former NASCAR Communications Executive and Public Affairs Veteran to Offer Clients Crisis Communications and Litigation Support Counsel For over twenty years, Ramsey Poston has been guiding his clients to successful resolution of high-stakes public relations issues. Mr. Poston develops comprehensive strategies to ensure that his clients’ image remains intact and that his clients’ positions gets …

The benefits of mobile placements for public affairs, political, and premium brand advertisers is becoming increasingly clear.  As Dominion Strategies’ Opinion Leader Network(TM) increases mobile placements for clients, the recent IAB study on marketer perspectives on mobile advertising sheds some important light on this emerging area. Below are key slides from the IAB research deck. …

Having spent the last 20 years finding, understanding, and communicating with opinion leaders, it’s become clear that the traditional definition of “opinion leader” has undergone a significant transformation.  With the development of a more diverse and fractured media environment, opinion leaders have been increasingly establishing themselves in niche areas with a growing level of influence …

Aggregating, indexing, and sharing the world’s creations is an emerging industry. With Final Cut Express, Garage Band, Photoshop, and other software, it’s never been easier to create and share videos, images, music, and words.  One organization views collecting, organizing, and sharing the world’s content as the “alchemy of converting ephemera into artifacts,” and they have …

  Facebook’s EdgeRank and Google’s algorithms have many implications for how businesses, non-profits, and citizens share and receive information. “News Feed Optimization” will soon become just as important as search engine optimization for most organizations.  This TED talk with Eli Pariser points to the need to understand “filter bubbles.”

With the world’s largest encyclopedia turning 10 earlier this year, we’ve developed a best practices guide for clients whose Wikipedia presence we do not monitor and manage.  If you’d like to a copy of our brief guide, please contact us.